1 4 Oktober 2025
As a concrete manifestation of its commitment to continuously empowering and supporting its partners, Elcorps presented an inspirational session with the founders of PT. Nira Lestari International, Ella Rizki F.M. & Rayndra S.M. The event took place on Thursday, August 28, 2025, at the Ballroom of the El Royale Hotel in Bandung. Through this lighthearted and interactive discussion, partners not only gained new knowledge but also gained inspiration from true stories of the ups and downs of building a business.
Elcorps believes that business is not just about products, but also about building a mutually reinforcing ecosystem. This talk show session was held so that partners could learn and be inspired directly by the experiences, values, and strategies that gave birth to PT. Nira Lestari International.
In a warm conversation, Ella and Rayndra shared their initial steps in building their business. They recounted the challenges, doubts, and even turning points that strengthened their resolve to keep going. “When we started our business without investors, no insiders, and no special skills, we relied solely on la ilaha illallah, relying on no one but Allah, and Allah was truly there to help us,” Ella said. This story serves as a reminder that every partner has a significant opportunity to grow, provided they have the courage to start, are consistent in their perseverance, and, of course, always include Allah in every step.
One important message they shared was about maintaining shared values and vision. According to them, a aligned vision serves as a compass for making business decisions.
Meanwhile, strong values will serve as the foundation for a business to remain relevant and meaningful. This also emphasizes that Elcorps partners are encouraged to view business not only in terms of profit, but also in terms of meaning and usefulness that can be passed on.
Ella and Rayndra also emphasized the importance of collaboration, both within the family and in the business. For them, sustainable business can only be realized through cooperation, mutual complementarity, and a purpose greater than mere profit. They emphasized that a strong business is one that has a positive social impact, namely by empowering, opening opportunities, and providing positive values to many people.
Through this inspiring session, Elcorps aims to emphasize that brand success is inseparable from the role of empowered partners. By providing knowledge, sharing experiences, and instilling values, Elcorps hopes to empower partners to continue growing together.
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